[26th May 2010] Oxford, UK. X2 Games has announced details of its exclusive marketing partnership with a legendary matchday snack favourite, Pukka Pies, to support X2 Football 2010, the definitive football experience for iPhone and iPod touch. The tie-in sees Pukka Pies branding appear on in-game advertising hoardings and X2 Football 2010 aligned as Pukka Pies’ choice of game for this year’s World Cup.

The ancillary support offered by the mutual deal will see co-promotion of both brands across several online presences, including Facebook fan pages, official websites for both Pukka Pies and X2 Games and prominence on Pukka Pies’ England Band micro site

Peter Mayes, Pukka Pies comments: “Pukka Pies is delighted to be partnering with X2 Football 2010, as our hoardings and pies have become part of football fans’ real match day experience. It’s an interesting development to extend this into iPhone applications and gaming.”

David Bancroft, X2 Games, comments “This deal is the first of several we have lined up for X2 Football 2010 and underlines the growing importance of brand extension in the modern gaming environment. As Pukka Pies looks to extend into the iPhone space, we benefit directly from its support across websites and social media and as such, we get to spread the values of X2 Football 2010 to new audiences.”

X2 Football 2010 is available to download now from the App store, priced at £3.99. Click here for more information.